Production for the Super Bowl halftime show can cost up to $10m. However, putting on a halftime show can come at a hefty price. Union scale is "a fraction of the six- and seven-figure sums" the artists typically earn regularly, according to Forbes. In a statement to The Independent, a representative for the NFL confirmed that the football league “covers all costs associated with the show and does pay the halftime performers’ union scale.” Instead, the NFL pays for all expenses associated with putting on the halftime show, including travel costs. While it may come as a surprise to some, the truth is that Super Bowl halftime show performers don’t get paid for their concerts. From Beyoncé to Paul McCartney to Lady Gaga, the Super Bowl halftime show has attracted millions of viewers worldwide, which is why so many artists dream of the day they will be asked to put on their own 13-minute concert.īut it’s not the big pay day that entices musicians to put on a Super Bowl halftime show. Her representatives later confirmed the pregnancy to The Hollywood Reporter.Įach year, the NFL recruits some of the biggest names in music to put on a show-stopping performance. The singer sent fans into a frenzy speculating she is pregnant with her second child during the show. The highly anticipated concert was the singer’s first performance in seven years. Rihanna took centre stage on Sunday at the Super Bowl 2023 halftime show.
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